Increased student engagement by 300% in 6 months as a student!
Service:
Business Strategy
Client:
Being solution based.
Duration:
6 months
Date:
May 16, 2025
"I teared up because I'm so proud of you and what you just accomplished."
Mike Scott
CEO, Tech
The Challenge
Rebuilding Engagement Post-Covid
Campus programming struggled with low and inconsistent attendance, limited cross-community participation, and minimal sustained engagement, thus making it extremely difficult to create an integrated and energized student environment.
Our Approach
Turning Insight into Strategy
1. Community Diagnosis & Reframing
Identified that post-COVID disengagement was driven less by apathy and more by the overwhelming sensation of social anxiety.
Recognized the need to rebuild trust before rebuilding attendance.
2. Relational Groundwork
Built intentional one-on-one relationships by meeting students where they were both physically and emotionally.
Listened actively to concerns and reframed programming as a low-pressure, welcoming experience.
3. Proximity-Based Activation
Brought programming directly to students to reduce psychological and social barriers (e.g., dorm-based gatherings, themed community events, small-group experiences).
Designed creative entry points that made participation feel safe and personal.
4. Collective Ownership & Scale
Partnered with emerging student leaders and creatives to co-build larger campus events.
Transformed engagement from event-based attendance into community-driven momentum.
Video Presentation
Actively Breaking Barriers!
The Results
Momentum That Multiplies
+300% increase in average event attendance within six months.
Engaged 320+ students across four strategic campus activations.
Revitalized post-COVID student participation by rebuilding trust and lowering engagement barriers.
Established a sustainable, student-led programming model that continues driving visibility, representation, and turnout.
Testimonial
"Jordan, this initiative is AMAZING! Such a fantastic conversation and you did a great job picking a variety of intelligent people as panelists. The panel gives the podcast wings. It is too rare that students have an opportunity to express themselves outside of class. I'm not going to say I didn't tear up a little because I'm so proud of you and what you accomplished!"
Mike Scott
CEO, Tech
